Advertising vs Sponsorships

The terms "Advertising" and "Sponsorships" are often used interchangeably, but they means very different things and work in very different ways. They are both forms of marketing that involve putting your name in front of potential customers; that's where the similarities end. Advertising tends to be intrusive and take away from the life experiences of the consumer. Sponsorships, on the other hand, actually enrich the consumer in one way or another. This can significantly affect the impact your marketing campaign has on your brand.