Understanding Your ”Higher Why” is Critical to Success

It's easy to get roped into thinking that your ultimate goal in running your own business and driving sales is to make more money. The problem is that research has shown over and over again that money is a poor motivator once a person's basic needs are being met. When more money is the key, it's easy to kick the can down the road. You tell yourself, "I'll get started tomorrow. After all, I've made it this long without all that extra money. What difference are a few more days going to make?" Once you start to delay action, however, one day becomes two... two days become a week...etc. Eventually, you just give up on your dream. It's happened to all of us many times. In today's episode, we explore the importance of digging a little deeper and figuring out what really drives you.