What is the most American beer and why?

If you ask 100 people on the street to name the "Most American Beer", they will all immediately blurt out "Budweiser". Most have no idea why. There is nothing inherently "American" about almost all of their ad campaigns. Yet, we think of them as not only "American" The most American". In this episode, I take a look at how often what you say in your message is not nearly as important as where you say it.