What is Top-of-Mind-Awareness (TOMA)?

Nothing drives success for a business more than top-of-mind-awareness (TOMA)? Even though business owners and marketing professionals hear the word TOMA bandied around often, few truly understand what it means and how it leads to success. This episode provides a simple analogy to make it easy to recognize how important it is that your customers think of you first when they need your products or services.