The JP Revolution
Small Businesses are the foundation of our communities. Those foundations are being shaken to their core by unfair systems that give all the advantages to the big corporations. Large companies have the time, resources, and expertise to take full advantage of all the modern marketing tools. On the other hand, small business owners lack those key elements and are overwhelmed by all the options available. It’s time for a revolution. It’s time for small businesses to be back on top in our neighborhoods. That will only happen if they understand how to use their limited resources efficiently. John Preston has the unique ability to take complex marketing and business concepts and break them into easily digestible stories.
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Episodes
Thursday Dec 12, 2019
Thursday Dec 12, 2019
If you ask 100 people on the street to name the "Most American Beer", they will all immediately blurt out "Budweiser". Most have no idea why. There is nothing inherently "American" about almost all of their ad campaigns. Yet, we think of them as not only "American" The most American". In this episode, I take a look at how often what you say in your message is not nearly as important as where you say it.
Monday Dec 09, 2019
Monday Dec 09, 2019
Most business were built because the owner saw a need in the community and built a company to address that need. As a result, they often design their business with themselves in mind as the "perfect customer". However, when it is time to buy advertising they forget that. This episode reminds folks that you need to take your own buying habits in mind when considering your customers' buying habits.
Friday Dec 06, 2019
Friday Dec 06, 2019
Google and other online search engines are very powerful forces in today's consumer world. When we need something, we "Google" it. However, just being listed in the search results doesn't get you customers. As mentioned in the previous episode, it just means you are one of the choices. This episode takes a closer look at what it takes for you to be the one chosen.
Monday Dec 02, 2019
Monday Dec 02, 2019
Many small business owners think advertising and marketing are all about getting your name out there. They are half right. Getting a new customer is a two-step process. Customers have to know you exist before they can choose you. However, you also have to give them a reason to choose you above all your competitors they also know exist.
Monday Dec 02, 2019
Monday Dec 02, 2019
In the inaugural podcast, John Preston introduces himself, the goals for the podcast, and why this project is important to him. He goes into detail about how one simple moment of learning changed the course of his family's business and his life. For many business owners, a little bit better understand of their customers can be the difference between prosperity and failure.