The JP Revolution

Small Businesses are the foundation of our communities. Those foundations are being shaken to their core by unfair systems that give all the advantages to the big corporations. Large companies have the time, resources, and expertise to take full advantage of all the modern marketing tools. On the other hand, small business owners lack those key elements and are overwhelmed by all the options available. It’s time for a revolution. It’s time for small businesses to be back on top in our neighborhoods. That will only happen if they understand how to use their limited resources efficiently. John Preston has the unique ability to take complex marketing and business concepts and break them into easily digestible stories.

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Episodes

Wednesday Dec 15, 2021

Facebook and other social sites are now part of the very fabric of our world. However, when anything impacts society on such a large scale there will always be unintended consequences. Those who remember the days before Facebook recall a time when you weren't easily able to keep track of all your former friends and acquaintances. While it's often fascinating to know what's going on with your old high school classmates, it can also create real problems with your self-esteem. It's nearly impossible not to compare your lives with the lives those past friends project onto their profiles.
In today's episode, we take a look at how these inevitable comparisons make it increasingly difficult to accomplish your goals and build your business. It's very easy to go to a very dark place when you think everyone around you has done more with their lives than you have.

Tuesday Dec 14, 2021

How often do you tell yourself you are going to start making big changes in your life "starting Monday." Then Monday comes and goes without you actually doing anything at all. Perhaps, you attempt to make the change on Monday but with a lack of enthusiasm that ensures failure. Many of us repeat this cycle over and over and never actually move any closer to our goals.
In this episode, we take a closer look at the dangers of "making plans". Sometimes when you make a plan to change, it feels like you actually did something. What's even better than that is to actually do something.

Monday Dec 13, 2021

How often in your life have you talked yourself out of something that you really wanted to do that you were sure you'd enjoy or that would move your business or career forward in a big way? It happens all the time. We all have an inner voice that's a real jerk sometimes. While it's true that voice might occasionally stop you from doing something really stupid in your personal life, more often than not it can shut down your professional growth. Success in business usually requires taking risks of some kind with both your time and your resources.
In this episode, we take a closer look at that inner voice that sounds so reasonable to determine when it's trying to help you and when (and why) it often stands between you and success. Hint: that voice represents the side of you that doesn't believe you are capable of success.

Friday Dec 10, 2021

There is perhaps nothing that brings our dreams to a halt faster than the fear of looking silly and embarrassing ourselves. So many things that we want to achieve in life require us to take risks. When we take risks, we have to put ourselves out there in ways that others might ridicule. That can be pretty scary for some. To avoid that many of us simply don't ever try.
In this episode, we explore a new therapy that can help you realize that many of your fears aren't real. A little embarrassment not only won't kill you, but it might make you better at doing what you have to do to be successful.

Thursday Dec 09, 2021

Have you ever felt like you are swimming upstream with your business or your sales career? Do you feel like the revenue you are generating is out of line with the amount of effort you are putting in? Or maybe you are noticing a diminishing return on new investments of your time and resources. If you are like most folks in the business world, you are susceptible to the Pareto Principle... or the 80/20 rule. It stays that in most organizations, eighty percent of your outcomes are generated by only twenty percent of your efforts. That means that most of the work you do simply isn't very productive.
In this episode, we take a look at how you can you the Pareto Principle to your advantage by identifying those efforts and processes that are producing the profit and just doing more of them. If done correctly, you can actually increase your profit without increasing your workload.

Wednesday Dec 08, 2021

As your business starts to grow and your client list starts to expand, it can quickly seem that there is just too much to do. Every time a new task pops up, you immediately tell yourself, "I just don't have time to do anything else." While this is sometimes true, more often than not it's your mind playing tricks on you. If you ever take a few moments to break down minute-by-minute your activity throughout the workday, what will usually find it several hours or totally unaccounted for time.
In his episode, we take a closer look at just where that extra time goes and what you can do to retrieve it. That way you can use those extra hours to do the things you need to do to achieve the success you want.

Tuesday Dec 07, 2021

There's a lot of truth to the old adage "Pride comes before a fall." However, there's even more truth to the idea that pride can prevent you from having success in the first place. Our ego can get us in a world of trouble when it comes to starting, growing, and maintaining a business. We are terrified of making mistakes and embarrassing ourselves. We worry so much about what other people will think if we ask for help that we often refuse to use the tools available to us. We make decisions about things we don't understand because we are too proud to seek out guidance. And, we refuse to tap into the expertise of our employees for fear they will lose respect for us as "the boss".
In this episode, we take a closer look at the many ways our ego gets us in trouble when we are trying to build something special.

Monday Dec 06, 2021

Running your own business or working in sales is an emotional rollercoaster like no other. One day you feel like you are on top of the world (usually after a big sale), the next a sale falls through and you hit rock bottom. Unfortunately, many have trouble climbing out of those emotional low places. In fact, many spiral even deeper into darkness when their self-doubt and fear get fired up. That's when the average person calls it quits. Those who refuse to give up on their dreams develop their own set of tools (meditation, affirmations, motivational podcasts, reading, etc.) to recharge their energy and confidence.
Once their mind is back in the game and things are going well, many often fall back into their old habits and find themselves down again. In this episode, we learn that the truly successful folks treat these productivity-enhancing tools as vitamins to prevent the dark times rather than medicine to heal them.

Friday Dec 03, 2021

Over 90% of the conversations we have each day are with ourselves. We talk to ourselves all the time. We even talk to ourselves when we are talking to other people. The trouble with that is that most of those conversations are negative. We tell ourselves we are not very good at things, that we'll never be successful, and the things we want are more than we can ever have. After a while, we actually come to believe those things. If you hear something often enough, it gets branded into your psyche.
In this episode, we learn how you can filter out many of those negative messages and turn them into positive self-talk that will actually rewire your brain to believe in (and hence enable) your ability to thrive.

Wednesday Dec 01, 2021

We talk a lot about how our fear and insecurities can often prevent us from doing the things we need to do to be successful. We convince ourselves that some of our dreams and goals will be forever out of our reach. When we do this, it becomes so easy to not even try. What's the point, after all, if we don't believe our goals are achievable. That's the battle we all face when trying to do great things.
In today's episode, we learn firsthand that those emotional challenges aren't limited to our financial and business goals. They raise issues with our personal goals as well. Sometimes you just need the right person at the right time to kick you that push you need to take a chance.

2021 Neighbor to Neighbor Marketing

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